Independent ATM Deployers

Money transfers sent through ATMs can sustain revenue growth in a number of ways:


		Person-To-Person money transfers
		With surcharges of $1.50 or more now commonplace, its little wonder consumers shop for fee-free ATMs. In fact, 75 percent of all ATM transactions in the U.S. are not subject to a surcharge. And with more PIN pads going into stores to accept debit cards, there are even more opportunities for customers to avoid ATM surcharges by getting cash back when they pay for their groceries or other purchases with a PIN-based debit card. By offering person-to-person money transfers at the ATM you can sustain revenue growth and with ever-increasing competition and economic realities that have increased market pressures, P2P money transfers at the ATM gives you the edge you need to stay ahead of the competition.

		Cross-selling opportunities
		Customer who visit your ATMs to send money have other opportunities to quickly withdraw cash at the ATM, increasing surcharge revenue. Customers can also use remittance funds to purchase products or services offered at ATM locations such as supermarkets, gas stations, grocery stores, postal offices, and other retailers.

		Target informal MTO customers
		A recent poll found that 75% of Western Union™'s customers have bank accounts; we believe the same is true for Moneygram™ International customers.