banks

Money transfers sent through official banking channels can facilitate financial sector development in a number of ways:


		Brand awareness
		With more than four times the number of ATMs than bank branches in the world., an ATM is both a billboard for the bank as well as an anchor to the customer's relationship with their financial institution. With 2 million ATMs worldwide, the ATM has the potential to be the ultimate customer-facing technology and brand messenger.

		Cross-selling opportunities
		Customers who use bank ATMs can gain access to other financial products and services offered at the ATM allowing more time to focus on relationship building and cross-selling activities.

		Target informal MTO customers
		A recent poll found that 75% of Western Union™'s customers have bank accounts; we believe the same is true for Moneygram™ International customers. Some of these same customers might already bank with you.