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Privier's products and services are not one size fits all, but are
customized with the money services business (MSB) customer in mind.
To accomplish this, Privier has asked four fundamental questions: |
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Who is the MSB customer? |
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What is the average money transfer transaction amount? |
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What is the language spoken? |
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What is the average service fee paid? |
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KPMG provides
banks with data that draws a clear picture on who the MSB customer
is, the transaction amount(s), language spoken, average service fee
paid, and number of money services business serving the domestic
business, etc.,
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The Data |
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Instant Gratification |
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Americans
that conduct money transfers at informal MSB's seek instant
gratification for micro emergency money transfers
that on average can be collected by a recipient in minutes.
U.S. Banks can service these customers by
providing recipients with instant access to cash, at the
automated teller machine. |
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Target banked and underbanked recipients |
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Privier
requires the bank customer recipient to hold a ATM/debit
card with track 1 data, to pick up cash at the automated
teller machine. With 507
million ATM/debits cards in circulation within the U.S., and 87%
of Americans being either banked or underbanked, the bank
customer's recipient will likely have the
required card to be granted access to the automated teller
machine. |
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